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Pinnacle's Loyalink® offers retailers a powerful, turn-key customer loyalty solution that will allow you to stay ahead of your retail competitors. Loyalink has a rapid ROI, providing the tools necessary to evaluate consumer purchase behavior and to develop strong marketing programs that increase customer visit frequency and spend per visit, providing you with higher profits. Loyalink will increase your bottom line profits without sacrificing margins! |
Loyalink is Pinnacle's complete loyalty solution designed to build customized marketing programs to drive customer loyalty and higher profits. Loyalink's easy user interface not only helps you understand customer shopping habits, it allows you to capture and use that information to bring your best customers back, time after time. Empower your marketing team by using the industry's most elegant and feature-rich loyalty solution.
Fully integrated with Pinnacle's Palm POS®, Loyalink requires no additional store level hardware. That means no additional card readers, printers, or other hardware that is expensive, increases maintenance burden, and consumes valuable store level footprint.
Loyalink's System Manager module is used to setup and manage the entire system. This IP enabled client application allows you to control the system from any computer, not just from the home office. Add store loyalty promotions and rules, as well as view loyalty transaction data and extract reports from any computer that has network acces to the host system.
Loyalink's POSLink communications system provides online host communications to move transactions and reward-data between the store level POS systems and host server in real time. All rewards are instant and provided to the customer during the transaction in which they are earned, no having to wait for the next transaction or batch processes to update customer purchase records.
Loyalink's SuccessLink provides detailed reporting designed to track promotions, customers, and their purchase habits. Learn from customers buying behaviors and build promotions that are more effective!
Loyalink's CustomerLink provides a web browser interface for customers to access their accounts online, update profiles, view current advertisements and promotions, and redeem benefits.
Loyalink can be used in combination with other Pinnacle Loyalty solutions, all on the same card. So whether it's LoyalPass®, LoyalDebit™, LoyalPay®, or Loyalink, all of your loyalty solutions are built on common databases and architecture designed to work in conjunction with one another or as stand alone solutions.
Features
Real Time Host - provides dynamic real time distribution of promotions, rewards, and broadcast information. These can be tracked and distributed across an entire store population.
Palm POS Integration - networks directly to a live host. It automatically tracks customer shopping performance and habits, and monitors the movement of promotional items.
Rules-Based Promotions - establishes free-form promotions based on product, customer, store, day of week, time of day, or any combination of user-defined criteria. Customers who buy more, and more frequently, are rewarded according to the limitless programs that you build.
Rules-Based Rewards - establishes free-form rewards for promotions based on who buys what, where, and when. Rewards can be instant discounts, delayed store tender or cross-retailer tender, or any combination thereof. Multiple rewards can apply within a promotion.
Cents Off Per Gallon - fuel discounting with cents off per gallon at the fuel dispenser.
Customer Relationship Manager - tells you who the customer is, what the customer prefers, and how to market new customers. You can profile and clearly define customers and customer buying habits. It also generates custom broadcasts to individualize the shopping experience.
Internet-Based - allows for access to promotions and rewards from any computer. Customers can subscribe or update profiles, or view promotions via the Internet. You can establish and edit promotions, rewards and broadcasts via the Internet.
Benefits
Instant Knowledge
- Provides instant and reliable loyalty sales data.
- Shoppers receive instant gratification, getting their rewards immediately when earned.
- Shoppers receive up to date information about their account, rewards, points, and card holder status printed directly on their receipts.
Customer Satisfaction
- Offers customer choices as to when a reward is redeemed.
- Rewards accumulated until they request the benefit.
- Customer rewards tracking - points or card holder standings with loyalty information published on their receipts.
- Invaluable Information - Integrated decision support with reports that provide insight into not only the "who", "what", "when," and "where" behind loyalty promotion, but also "why" customers keep coming back for more.
Time and Money Saver
- Eliminates the cost and maintenance of additional hardware when used with Pinnacle's Palm POS.
True Flexibility
- Allows for competitive promotions that respond to a variety of demographics and shopping situations. You can easily respond to changes or customize to certain shopper preferences.
- Provides complete flexibility for a variety of promotions to address a diverse customer base.
- Offers even more flexibility by providing customers with the option to accumulate rewards and points until redemption is requested.
Improved Performance
- Increases both stock performance and promotion success by targeting the best customers and rewarding their buying patterns.
- Control reward redemption time with expiration settings.